We were asked to do a 20” radio ad on Spotify which
meant interrupting the music. And because these ads were
for the VW Bettle Fender, a car which essentially
is music, we came up with "Beetle Fender Fast Songs."
A contest that generated hundreds of 20” songs composed
by up-and-coming bands which during a month replaced
all the ads with just music. The winners had the chance
to record an album in a professional studio.
Music must go on.