Having to do a 20” radio ad on Spotify means
interrupting the music. Having to do it in order
to advertise a car which is essentially music creates a problem.
Finding a way to do it without going against music creates
a challenge. The solution: Beetle Fender Fast Songs. A contest
which generated hundreds of 20” songs composed by new bands over
3 weeks replaced all Beetle Fender ads on Spotify with music.
Because music must always go on.